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Vireo vs ExactMetrics

ExactMetrics is a Google Analytics 4 plugin from the same family as MonsterInsights, with a similar set of reports and plans that go up to 100 sites. It suits agencies and store owners who want GA4 reports inside WordPress, store and form tracking without code, and ad conversion tracking. Like any GA4 plugin, the data sits in your Google Analytics property and relies on GA4's cookies.

Vireo Analytics
Free on WordPress.org. Pro from $60 for the first year on one site, then $100 a year.
ExactMetrics
ExactMetrics Lite is free on WordPress.org. Paid from $99.50 (1 site).
Checked
, against ExactMetrics’ own pages, listed under Sources

Looking for an ExactMetrics alternative? Here’s how Vireo compares, including where ExactMetrics does more.

Feature by feature

Features in Vireo Analytics and ExactMetrics
FeatureVireoExactMetrics
Where visitor data is kept Your WordPress database Google Analytics 42
Counts without cookies Free GA4 sets cookies3
Imports Google Analytics 4 history Free, through the Analytics Data API Reads GA4 directly2
Imports other analytics tools Free, 8 toolsNot listed
Search Console searches Free, per post Paid, top keywords1
AI assistants as a traffic source FreeNot listed
AI crawler fetches against readers sent FreeNot listed
Real-time visitors Pro Paid1
Individual visitor journeys No Paid, Pro and up, for buyers1
Custom events and form submissions Free Paid, form conversions1
Goals and funnels Pro Store funnel report2
UTM campaigns Pro Paid1
Store revenue by source Pro, WooCommerce, EDD, FluentCart, Freemius Paid, Pro and up1
Email reports Free, weekly Paid, weekly1
Shareable dashboard links ProNot listed
Heatmaps NoNot listed
Core Web Vitals Free, from real visitors Paid, Google site speed test1
AI assistants can read your stats Free, over MCPNot listed
Headless front ends Free, one front endNot listed

Free and Pro mark which Vireo edition has a feature. Not listed means we didn’t find it on ExactMetrics’ pricing page, feature pages, docs or WordPress.org readme in October 2026. Numbers link to the sources below.

Prices, first year and renewal

Vireo

PlanFirst yearRenewal
Free pluginAny number of sites$0$0
Pro1 site$60$100
Pro5 sites$108$180
Pro25 sites$210$350
ProUnlimited sites$300$500

Yearly, in USD. The first-year price has the launch discount; renewals are at the full price. 30-day money-back guarantee. Vireo pricing.

ExactMetrics

PlanFirst yearRenewal
Plus1 site$99.50$199
Pro5 sites$199.50$399
Agency25 sites$399.50$799
More sites100 sites$699.50$1,399

ExactMetrics Lite is free on WordPress.org. Yearly, in USD. ExactMetrics says first-year prices are introductory and all renewals are at full price. 14-day refund. Source 1.

Where Vireo is ahead

  • Visitor data stays in your WordPress database, with no cookies.
  • Your GA4 history imported into your own database, free.
  • Search Console searches for each post, free. ExactMetrics lists top keywords on its paid plans.
  • AI assistants as their own traffic source, and AI crawler fetches against the readers they send.
  • Shareable read-only dashboards for clients on every Pro plan, including one site.

Where ExactMetrics is ahead

  • Ad conversion tracking for the big ad networks, and custom dimensions.
  • Multisite support, site notes and anomaly reports on the Agency plan and up.
  • A 100-site plan, where Vireo Pro's unlimited plan is fair use of 100 sites.
  • A long track record: ExactMetrics Lite is on over 300,000 sites, per WordPress.org.

Switching from ExactMetrics

Vireo imports the Google Analytics 4 property ExactMetrics reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. Install Vireo next to ExactMetrics, let both run while you compare, then turn ExactMetrics off when you’re ready.

Read the ExactMetrics switching guide

Questions

Is Vireo Analytics a good ExactMetrics alternative?
For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. ExactMetrics is the better pick if you want GA4 kept as your source of truth, with ad conversion tracking and multisite support.
How does Vireo’s price compare with ExactMetrics’?
The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. ExactMetrics’ Plus plan (1 site) costs $99.50, then $199 on renewal. ExactMetrics Lite is free on WordPress.org.
Can I move from ExactMetrics to Vireo and keep my history?
Vireo imports the Google Analytics 4 property ExactMetrics reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. The ExactMetrics switching guide has the steps.
What happens to my ExactMetrics reports if I switch?
ExactMetrics reads them from your GA4 property, so they stay in Google Analytics. Vireo imports that GA4 history into your WordPress database and carries on counting from there.

Sources

  1. ExactMetrics pricing, checked October 2026
  2. WordPress.org readme, checked October 2026
  3. Google Analytics Help: cookie usage, checked October 2026

Vireo’s column is the released free plugin, version 0.23.0, and Vireo Pro, read from their code and readmes. ExactMetrics is a trademark of its owner. Prices and features change, so check ExactMetrics’ own pages before you buy. Spotted something out of date? Tell us and we’ll fix it.

Try Vireo next to ExactMetrics

Vireo Analytics is free on WordPress.org. It runs alongside ExactMetrics, so you can compare the numbers before you switch.

Get Vireo free on WordPress.org

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