Is Vireo Analytics a good Fathom Analytics alternative?

For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. Fathom Analytics is the better pick if you run dozens of sites, WordPress or not, and want one hosted dashboard with every feature included.

How does Vireo’s price compare with Fathom Analytics’?

The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. Fathom Analytics’ Smallest plan plan (50 sites, 100k pageviews) costs $15 a month. No free plan; a 7-day trial with a card.

Can Vireo import my Fathom history?

No. Vireo has no Fathom importer, so its charts start on the day you install it. Fathom lets you export your data, and Vireo can import GA4 history if the site ran GA4 too.

Vireo vs Fathom Analytics: Fathom alternative, features and prices compared

Vireo Analytics: Free on WordPress.org. Pro from $60 for the first year on one site, then $100 a year.
Fathom Analytics: No free plan; a 7-day trial with a card. Paid from $15 a month (50 sites, 100k pageviews).
Checked: October 2026, against Fathom Analytics’ own pages, listed under Sources

Looking for a Fathom Analytics alternative? Here’s how Vireo compares, including where Fathom does more.

Feature by feature

Features in Vireo Analytics and Fathom Analytics
Feature	Vireo	Fathom
Where visitor data is kept	Your WordPress database	Fathom's servers, EU traffic in the EU2
Counts without cookies	Free	Yes1
Imports Google Analytics 4 history	Free, through the Analytics Data API	Yes2
Imports other analytics tools	Free, 8 tools	Not listed
Search Console searches	Free, per post	Yes2
AI assistants as a traffic source	Free	Not listed
AI crawler fetches against readers sent	Free	Not listed
Real-time visitors	Pro	Not listed
Individual visitor journeys	No	Not listed
Custom events and form submissions	Free	Yes1
Goals and funnels	Pro	Not listed
UTM campaigns	Pro	Yes1
Store revenue by source	Pro, WooCommerce, EDD, FluentCart, Freemius	Event values2
Email reports	Free, weekly	Weekly or monthly2
Shareable dashboard links	Pro	Yes1
Heatmaps	No	Not listed
Core Web Vitals	Free, from real visitors	Not listed
AI assistants can read your stats	Free, over MCP	Not listed
Headless front ends	Free, one front end	Not listed

Free and Pro mark which Vireo edition has a feature. Not listed means we didn’t find it on Fathom Analytics’ pricing page, feature pages, docs or WordPress.org readme in October 2026. Numbers link to the sources below.

Prices, first year and renewal

Vireo

Plan	First year	Renewal
Free pluginAny number of sites	$0	$0
Pro1 site	$60	$100
Pro5 sites	$108	$180
Pro25 sites	$210	$350
ProUnlimited sites	$300	$500

Yearly, in USD. The first-year price has the launch discount; renewals are at the full price. 30-day money-back guarantee. Vireo pricing.

Fathom Analytics

Plan	First year	Renewal
Smallest plan50 sites, 100k pageviews	$15 a month	$15 a month

No free plan; a 7-day trial with a card. In USD. Every plan has every feature; the price rises with monthly pageviews. Yearly billing gives two months free. Source 1.

Where Vireo is ahead

The free plugin has no pageview limit, and the data stays in your WordPress database.
Search Console searches per post, matched to your posts, and a Popular posts block from the same counts.
AI crawler fetches against the readers AI assistants send.
Store revenue traced to the landing page and source from the store itself, with refunds taken off.

Where Fathom is ahead

Fifty sites on the smallest plan, WordPress or not.
Nothing runs on your server.
Filters, saved views and shared dashboards on every plan.

Switching from Fathom Analytics

Vireo has no Fathom importer, so its charts start on the day you install it. If the site also ran Google Analytics 4, Vireo can import that history. Install Vireo next to Fathom, let both run while you compare, then turn Fathom off when you’re ready.

Read the Fathom switching guide

Questions

Is Vireo Analytics a good Fathom Analytics alternative?: For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. Fathom Analytics is the better pick if you run dozens of sites, WordPress or not, and want one hosted dashboard with every feature included.
How does Vireo’s price compare with Fathom Analytics’?: The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. Fathom Analytics’ Smallest plan plan (50 sites, 100k pageviews) costs $15 a month. No free plan; a 7-day trial with a card.
Can I move from Fathom Analytics to Vireo and keep my history?: Vireo has no Fathom importer, so its charts start on the day you install it. If the site also ran Google Analytics 4, Vireo can import that history. The Fathom switching guide has the steps.
Can Vireo import my Fathom history?: No. Vireo has no Fathom importer, so its charts start on the day you install it. Fathom lets you export your data, and Vireo can import GA4 history if the site ran GA4 too.

Sources

Fathom pricing, checked October 2026
Fathom features, checked October 2026

Vireo’s column is the released free plugin, version 0.23.0, and Vireo Pro, read from their code and readmes. Fathom Analytics is a trademark of its owner. Prices and features change, so check Fathom’s own pages before you buy. Spotted something out of date? Tell us and we’ll fix it.

Try Vireo next to Fathom

Vireo Analytics is free on WordPress.org. It runs alongside Fathom, so you can compare the numbers before you switch.

Get Vireo free on WordPress.org

Other comparisons

All comparisons in one table