Vireo vs Matomo

Vireo Analytics

Free on WordPress.org. Pro from $60 for the first year on one site, then $100 a year.

Matomo

Matomo for WordPress is free on WordPress.org, with most reports included. Each premium feature, such as heatmaps, funnels or search keywords, is a separate paid plugin, priced on its own page at plugins.matomo.org.

Checked

October 2026, against Matomo’s own pages, listed under Sources

Looking for a Matomo alternative? Here’s how Vireo compares, including where Matomo does more.

Feature by feature

Free and Pro mark which Vireo edition has a feature. Not listed means we didn’t find it on Matomo’s pricing page, feature pages, docs or WordPress.org readme in October 2026. Numbers link to the sources below.

Prices, first year and renewal

Where Vireo is ahead

• No cookies by default, with nothing to switch off.
• Views go to an endpoint that skips your other plugins and theme, and reach the database once a minute in a batch.
• Search Console searches per post, free, where Matomo sells search keywords as a premium plugin.
• AI assistants as a traffic source and AI crawler fetches against readers sent.
• Core Web Vitals from real visitors, free.

Where Matomo is ahead

• Far more analysis in the free plugin: segments, visitor profiles, a tag manager and ecommerce.
• Heatmaps, session recordings, A/B testing and form analytics as paid plugins.
• A route to Matomo On-Premise or Matomo Cloud as the site grows.
• Real-time reports in the free plugin. Vireo has them in Pro.

Switching from Matomo

Vireo has no Matomo importer, so its charts start on the day you install it. If the site also ran Google Analytics 4, Vireo can import that history. Install Vireo next to Matomo, let both run while you compare, then turn Matomo off when you’re ready.

Read the Matomo switching guide

Questions

Is Vireo Analytics a good Matomo alternative?

For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. Matomo is the better pick if you need segments, visitor profiles, a tag manager or session recordings, and your server can carry the load.

How does Vireo’s price compare with Matomo’s?

The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. Each premium feature, such as heatmaps, funnels or search keywords, is a separate paid plugin, priced on its own page at plugins.matomo.org.

Can I move from Matomo to Vireo and keep my history?

Vireo has no Matomo importer, so its charts start on the day you install it. If the site also ran Google Analytics 4, Vireo can import that history. The Matomo switching guide has the steps.

Can Vireo import my Matomo history?

No. Vireo has no Matomo importer, so its charts start on the day you install it. If the site also ran GA4, Vireo can import that history.

Sources

1. WordPress.org readme, checked October 2026
2. Matomo premium features, checked October 2026
3. Matomo FAQ: going cookieless, checked October 2026

Vireo’s column is the released free plugin, version 0.23.0, and Vireo Pro, read from their code and readmes. Matomo is a trademark of its owner. Prices and features change, so check Matomo’s own pages before you buy. Spotted something out of date? Tell us and we’ll fix it.