Vireo vs MonsterInsights

Vireo Analytics

Free on WordPress.org. Pro from $60 for the first year on one site, then $100 a year.

MonsterInsights

MonsterInsights Lite is free on WordPress.org. Paid from $99.50 (1 site).

Checked

October 2026, against MonsterInsights’ own pages, listed under Sources

Looking for a MonsterInsights alternative? Here’s how Vireo compares, including where MonsterInsights does more.

Feature by feature

Free and Pro mark which Vireo edition has a feature. Not listed means we didn’t find it on MonsterInsights’ pricing page, feature pages, docs or WordPress.org readme in October 2026. Numbers link to the sources below.

Prices, first year and renewal

Where Vireo is ahead

• Visitor data stays in your WordPress database, with no cookies, so there's nothing for a cookie banner to ask about.
• Your GA4 history comes into your own database, free, so it outlives the GA4 property.
• The Google searches behind each post, on that post's stats screen, in the free plugin.
• AI crawler fetches counted against the readers AI assistants send, and a bot report that shows what was kept out.
• Store revenue by landing page and source on every Pro plan, from $60 for the first year on one site.

Where MonsterInsights is ahead

• Ad platform conversion tracking for Google, Microsoft, Meta, TikTok, Pinterest, Snapchat and LinkedIn on Pro and up.
• More store and membership integrations, including MemberPress, LifterLMS, GiveWP and Restrict Content Pro.
• Heatmaps, surveys and anomaly reports on Elite. Vireo has no heatmaps.
• User journeys for each buyer, and custom dimensions. Vireo shows where readers go next, but not one visitor's path.
• Years of track record: MonsterInsights Lite is on over 2,000,000 sites, per WordPress.org.

Switching from MonsterInsights

Vireo imports the Google Analytics 4 property MonsterInsights reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. Install Vireo next to MonsterInsights, let both run while you compare, then turn MonsterInsights off when you’re ready.

Read the MonsterInsights switching guide

Questions

Is Vireo Analytics a good MonsterInsights alternative?

For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. MonsterInsights is the better pick if you run paid ads and want conversions sent to each ad network, or you want heatmaps and surveys in the same plugin.

How does Vireo’s price compare with MonsterInsights’?

The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. MonsterInsights’ Plus plan (1 site) costs $99.50, then $199 on renewal. MonsterInsights Lite is free on WordPress.org.

Can I move from MonsterInsights to Vireo and keep my history?

Vireo imports the Google Analytics 4 property MonsterInsights reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. The MonsterInsights switching guide has the steps.

Can I keep Google Analytics and add Vireo?

Yes. Vireo counts on its own and doesn't touch your GA4 tag, so the two can run side by side while you compare them. When you're ready, import your GA4 history into Vireo and remove MonsterInsights.

Sources

1. MonsterInsights pricing, checked October 2026
2. MonsterInsights features, checked October 2026
3. WordPress.org readme, checked October 2026
4. Google Analytics Help: cookie usage, checked October 2026

Vireo’s column is the released free plugin, version 0.23.0, and Vireo Pro, read from their code and readmes. MonsterInsights is a trademark of its owner. Prices and features change, so check MonsterInsights’ own pages before you buy. Spotted something out of date? Tell us and we’ll fix it.