Vireo vs Site Kit by Google

Vireo Analytics

Free on WordPress.org. Pro from $60 for the first year on one site, then $100 a year.

Site Kit by Google

Site Kit is free on WordPress.org. Site Kit has no paid plan. Google Analytics 4 is free for most sites.

Checked

October 2026, against Site Kit by Google’s own pages, listed under Sources

Looking for a Site Kit by Google alternative? Here’s how Vireo compares, including where Site Kit does more.

Feature by feature

Free and Pro mark which Vireo edition has a feature. Not listed means we didn’t find it on Site Kit by Google’s pricing page, feature pages, docs or WordPress.org readme in October 2026. Numbers link to the sources below.

Prices, first year and renewal

Where Vireo is ahead

• Visitor data in your WordPress database, counted without cookies.
• Your GA4 history imported into WordPress, so it stays if you close the property.
• Search Console searches per post, beside that post's traffic.
• AI crawler fetches, AI assistants as a traffic source, and a bot report.

Where Site Kit is ahead

• It's free with no paid tier, and it's made by Google.
• AdSense earnings and PageSpeed Insights in the same dashboard.
• Everything GA4 can do, from audiences to attribution, stays one click away.
• Over 5,000,000 sites use it, per WordPress.org.

Switching from Site Kit by Google

Vireo imports the Google Analytics 4 property Site Kit reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. Install Vireo next to Site Kit, let both run while you compare, then turn Site Kit off when you’re ready.

Read the Site Kit switching guide

Questions

Is Vireo Analytics a good Site Kit by Google alternative?

For most WordPress sites, yes. Vireo counts without cookies, keeps visitor data in your WordPress database and is free on WordPress.org. Site Kit by Google is the better pick if you mostly want Google's own tools, AdSense included, in one free dashboard.

How does Vireo’s price compare with Site Kit by Google’s?

The Vireo plugin is free. Vireo Pro costs $60 for the first year on one site and $100 a year after that. Site Kit has no paid plan. Google Analytics 4 is free for most sites.

Can I move from Site Kit by Google to Vireo and keep my history?

Vireo imports the Google Analytics 4 property Site Kit reports on, so your history comes with you: pageviews, visitors, pages, referrers, countries, devices, clicks and events. The Site Kit switching guide has the steps.

Do I need to remove Site Kit to use Vireo?

No. Vireo runs alongside it, so you can keep Site Kit for AdSense and add Vireo to count traffic without cookies.

Sources

1. WordPress.org readme, checked October 2026
2. Google Analytics Help: cookie usage, checked October 2026

Vireo’s column is the released free plugin, version 0.23.0, and Vireo Pro, read from their code and readmes. Site Kit by Google is a trademark of its owner. Prices and features change, so check Site Kit’s own pages before you buy. Spotted something out of date? Tell us and we’ll fix it.