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What is ttclid?

TikTok ads click ID

Who adds it

TikTok appends it to the landing page URL when someone clicks an ad on TikTok.

What it means

The visit came from a TikTok ad. TikTok matches the ID against Pixel or Events API events to attribute conversions and tune ad delivery.

What to do with it

TikTok says the auto-attached ID doesn't change any custom tracking parameters you set. Advertisers can remove it programmatically if they prefer.

How Vireo shows it

Vireo doesn't store click IDs, in the free plugin or in Pro.

In the free plugin, Vireo drops the query string from page addresses, keeping only a few WordPress ones such as p and page_id, so a tagged URL counts as the same page as the untagged one. The visit is counted under the referrer it arrived with.

See Referrers and sources in the docs.

Sources

TikTok Click ID (TTCLID) is a tracking parameter appended to a landing page URL when you click on an ad on TikTok

About TikTok Click ID - TikTok Ads Manager

Click ID auto-attachment does not impact other custom tracking parameters you may have enabled.

About TikTok Click ID - TikTok Ads Manager

Related tags

  • utm_medium=paid_social Paid click from a social media ad
  • fbclid Meta's click ID on Facebook and Instagram links
  • gclid Google Ads click ID from auto-tagging
  • gbraid Google Ads click ID for iOS app measurement
  • wbraid Google Ads click ID for iOS web conversions
  • dclid Google display and video ad click ID
  • msclkid Microsoft Advertising click ID
  • li_fat_id LinkedIn ads click ID

All UTM values and click IDs · Referrer lookup · UTM parameters in the glossary · UTM links in WordPress

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