Freemius analytics: which content sells your plugin

Plan

Vireo Pro

Set-up

Product ID, secret key and a webhook in Freemius

Events

payment.created and payment.refund

Where

Vireo Analytics, Revenue

What it records

• Payments, from Freemius's payment.created webhook.
• Refunds, from payment.refund. A repeated notification is counted once, and refunds that add up to the whole payment mark it fully refunded.
• The source of each sale made through the Freemius checkout on your own site.

Set it up

1. Go to Vireo Analytics, Settings. A "Freemius revenue tracking" card sits at the top of the screen.
2. Enter your "Product ID" from the Freemius dashboard's product settings.
3. Enter the "Webhook secret": your product's secret key. Then click "Save Freemius settings".
4. Copy the "Webhook URL" from the card, and in Freemius add it as a webhook for the payment.created and payment.refund events.

The secret key also authenticates Freemius API calls, so treat it as a full credential. To keep it out of the database, define it in wp-config.php:

define( 'VIREO_FREEMIUS_SECRET', 'your-secret-key' );

Free or Pro

Vireo Pro. See pricing.

Worth knowing

• Sales on Freemius-hosted checkout pages, renewals and recovered payments show as "(unattributed)". Only checkouts on your own site can be traced to a visit.
• As with every store, a sale is matched to a visit from the last 48 hours at most.

Docs

• Freemius set-up