WooCommerce analytics without Google Analytics

Plan

Vireo Pro

Set-up

None. Detected when WooCommerce is active.

Checkout

Classic checkout and the block checkout

Where

Vireo Analytics, Revenue

What it records

• Orders once WooCommerce marks them paid (processing or completed). An order waiting on a bank transfer counts when it's paid and keeps the source that brought the buyer.
• Full and partial refunds. A partial refund takes only the refunded amount off.
• Product views, add to cart and checkout starts, for the purchase funnel.
• WooCommerce Subscriptions renewals, counted as revenue but not as new conversions, and credited to whatever brought in the first order.

Set it up

1. Install Vireo Analytics from WordPress.org and activate Vireo Pro with your license.
2. Keep WooCommerce active. There's nothing to configure: Pro starts recording orders from that moment.
3. Open Vireo Analytics, Revenue. Today's revenue and orders also appear on the Overview's Campaigns tab.

Free or Pro

Vireo Pro. The free plugin counts store pages as pages, without orders or revenue. See pricing.

Worth knowing

• A buyer can only be matched to a visit from the last 48 hours, because Vireo tells visitors apart without cookies and keeps the daily secret for two days. Someone who reads today and buys next week shows as direct.
• Orders placed before Pro was installed have no visit on record. A subscription that started then shows its renewals as "(unattributed)".
• Each order keeps its currency, and totals use your first store's currency without conversion.

Docs

• Store revenue
• How a sale is traced
• WooCommerce revenue attribution